Impression Management
Impression Management is defined as follows: a conscious or subconscious process where people attempt to influence the perceptions of others regarding a person, object or event. This is done so by controlling information in a social interaction.
Taylor Swift: Country to Pop
If their current brand isn’t selling the way they want, popular music artists may change their brand. Taylor Swift did just that when she went from a country music artist to a pop music artist.
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Some American singers and artists are popular in other countries as well. As such, they alter the appearance of their brand to appeal to consumers in other countries and may present themselves differently in various countries.
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Some American singers and artists are popular in other countries as well. As such, they alter the appearance of their brand to appeal to consumers in other countries and may present themselves differently in various countries.
ENTERTAINMENT ONLY
And, sometimes singers and artists do not like their job. There have been several artists who have openly said that they do not like the music that they made, such as Lorde and Coldplay.3 Popular music artists have even said openly that their music is entertainment only, that it is only their job, and that it is not real.
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Below is an interview with Dr. Dre where he talks about music being his job, and solely a form of entertainment.
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Below is an interview with Dr. Dre where he talks about music being his job, and solely a form of entertainment.